Work Your Network

If you're networking with strangers, you're wasting your time. A consultant friend of mine recently complained, "I'm doing 2-3 networking events a week – and I'm worn out." When I asked why she felt networking was important, she replied, "One of my marketing goals is to do at least 1 networking event a week." (I pointed out that she just admitted to doing 2-3 a week – and perhaps doing 1 a week is...

How To Get Free Publicity For Your Home Based Business

If you are just starting a new business or simply operating one on a budget, there are a lot of ways to get free publicity for your home based business. Not everyone can afford an aggressive marketing or advertising campaign. Lets face it - advertising is expensive. In fact, for many business, advertising is the largest expense that they incur. This is especially true of home based businesses due,...

Networking To Find Music Education Jobs

For those most passionate about their music, a job in music education is a natural fit. Far from being a case of "those who can't do, teach", those who take music education jobs are talented not only as artists but as teachers who want to pass their love of music on to another generation, to ensure that there is always music in the world. Once upon a time, a degree in music education was seen as...

The JV Cassanova

Joint ventures are the key to financial happiness on the internet, and I do believe that they are related to dating - they follow the same structure. Now most people date a few people and then settle down with one person, or into bachelorhood where they "have to do everything all by themselves"; most people find the dating process extremely difficult and nerve racking. Which is why they'd rather...

Consumer Psychology in the Industrial and Manufacturing Equipment Marketplace

People like a "special" price or exclusive offer directed only to them. Most Industrial and Manufacturing equipment buyers are seeking to be told that they are special. Through a great deal of trial and error writing advertisements for Industrial and Manufacturing Equipment classifieds, I have learned to employ this technique to each and every classified and auction description I create. Most successful...

Network Monitoring for Serious eCommerce

In the real world, businesses come in every size, from self-employed entrepreneurs like me to mega malls like Wal-Mart. On the Internet, companies come in every size, too, from a stand-alone ebook sales page with webmaster and owner all in one, to 300 pound gorilla like Amazon, with over a million pages, who requires the entire population of a small country to serve as webmaster. If your site is...

5 Tips to Get More Results from Your Marketing Materials

The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there's no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese. And what's the one thing? The results I got for my clients. Therefore, improving results became a pretty...